AMA Online Digital Video 2014

• 205 North Michigan Avenue, 10th Floor, Chicago Illinois
• Oct. 30, 2014
  Start Time: 8:00 AM
• www.ama.org/tsvideo

As a modern marketer, you need to understand how to use video strategically, whether in launching digital-only campaigns to reach your audience and/or to support and extend the ROI of your TV media plans.  There is a growing roster of shiny, new digital video marketing tools available to you.  This one-day training event will help you choose the right tool for the right job, understand the science of video sharing, and use data and analytics to maximize earned media and best promote your branded content and navigate the ever-increasingly fragmented online video ecosystem.

Online Digital Video - Who Should Attend:

• Marketers working in digital video
• Consumer Insights marketers
• Agency account managers with digital-centered accounts

Contact: Kari Mueller American Marketing Association , 31-2542-9000, kmueller@ama.org