Trend Led Innovation
Trends are a great source of inspiration when you apply them to launch successful new products and services. Trendwatching.com is the world’s leading trend firm that scans the globe for promising consumer insights and related hands-on ideas for your specific business. Backed by their proprietary Trends Framework, Trendwatching.com's Lead Innovation Architect, Delia Dumitrescu will guide you through the process to help move your business or your clients forward. This three-part workshop will highlight the trends with examples and take you through the tools that help you tap in to the insights do develop profitable products and services.
What You Will Learn
Key Takeaways and Benefits
• How to use the megatrends to spur innovation for your business
• Get instantly up-to-speed on the key consumer trends for 2015 and beyond
• Be inspired by game-changing examples from the proprietary Trend Framework
• Learn how various brands, agencies and entrepreneurs tap into these trends
• Learn to track, prioritize and visualize the consumer trends that matter for your organization
• Plan your own trend-led innovation pipeline
• Learn to use each of the three key tools in the Apply Toolkit to profit your organization
The Consumer Trend Radar (CTR) tool will help you:
• Stimulate a structured assessment of your business’ challenges and goals
• Prioritize and select trends to address your business’ challenges and goals
• Produce a visual ‘map’ of upcoming trend-led innovation activities
• Create a shared (team) understanding of innovation imperatives
• Identify where future opportunities lie
Consumer Trend Canvas (CTC) tool:
An easy-to-follow framework that will help the audience not only unpack and understand any consumer trend, but also help them apply it to generate successful consumer-facing innovation ideas of their own. The CTC tool will help you:
• Understand consumer needs and drivers of trends
• Identify emerging consumer expectation gaps
• Discover potential areas for innovation
• Apply trends to a specific business/region/brandContact: Anaezi Modu REBRAND
, 401.277.4877, evolve@rebrand.com