Marketing To The New Majority
Marketing to consumers in the U.S. has never been more challenging. Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.
Contact: Kristin Farrell Association of National Advertisers
, (212) 455-8078, kfarrell@ana.net