Forecast 2018

• The Yale Club 50 Vanderbilt Avenue Grand Ballroom, New York New York
• Jan. 30, 2018
  Start Time: 08:00:00
• https://www.mediapost.com/forecast/agenda/

So much fragmented attention. So many online and offline channels. Just so much budget.

As media buyers face the dizzying complexities of a new attention economy, how and where will they allocate their resources now and in the future? MediaPost’s Forecast 2018 spends a morning taking the near and long-term view. In two panel discussions, we gather the top agency media strategists and brands to review both their 2018 plans and their expectations for the media landscape over the next five years. Can even the best media futurists predict where the attention, money, innovation will go in an atmosphere of frenetic change?

Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com