The five Ws of journalism are now being applied to the new media consumer that drives publishers business models. Who, what, where, why and how – are device, empowered, always-on, media drenched consumers finding and using content? The basics of discovery and use are changing rapidly – across devices, fragmented around the day, via social and search channels, in and out of third party apps, and under countless new circumstances. At the annual Spring Publishing Insider Summit we follow the new media consumer and explore the contours of a user-centric publishing future.