Marketing Leadership in the Age of Disruption
Today, many senior marketing executives focus mainly on building brands, making advertising more effective, using social media channels, and market research. During this evening session, a panel of senior marketing executives discuss the new priorities that that they face and their course of action.
Moderator
Alan Schulman
National Director, Content Marketing and Creative Experience
Deloitte Digital
A recognized industry creative leader in digital storytelling, campaigns and Content, Alan Schulman is a veteran of the New York branding, advertising and digital marketing agency sides of the industry. Over his 25+ year career, Alan has held creative and content leadership roles at several leading brand marketing agencies including McCann-Erickson, FutureBrand Worldwide, Foote, Cone & Belding and SapientNitro. He has led global brand and content marketing programs for such brands as Coca-Cola, Microsoft, SONY, MasterCard & Unilever.
Featuring
Michael Eisenreich
Global Head of Content, Creative & Digital Marketing
Bloomberg L.P.
Michael leads Bloomberg LP's content, creative and digital marketing department, called the Bloomberg Studio. Since joining Bloomberg in 2011, he has been focused on uniquely blending content, design and technology to deliver information and utility through compelling marketing programs across online and offline channels and for audiences around the world.
Prior to joining Bloomberg, Michael held multiple roles in GE's corporate technology division, including running GE's global web presence.
Clay Stobaugh
Executive Vice President and Chief Marketing Officer
John Wiley & Sons
Clay leads the global marketing, communications and government affairs efforts at Wiley. His corporate marketing is focused on revenue-driving initiatives that align with their sales organization. Key disciplines in their global “Marketing Revenue Center” include customer experience, demand generation, CRM, sales enablement, social media, content marketing, digital analytics and SEO/SEM.
His focus is on developing customer relationships, driving new revenue opportunities and enabling Wiley as a global learning business helping organizations and people achieve the skills and knowledge they need to succeed.
Prior to joining Wiley, he led emerging technology companies in the legal, financial and healthcare industries to successful financial exits and generated over $200 million in shareholder payouts. He also served in senior management roles for Reuters and Nestle Switzerland, where he successfully launched the Nespresso division in the USA.
David Rogers
Faculty, Executive Education
Columbia Business School
David, a member of the faculty at Columbia Business School, is a globally-recognized leader on digital marketing and business strategy. He is author of four books, including The Network Is Your Customer, and his new book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age.
At Columbia Business School, David teaches global executives as faculty director of programs on Digital Marketing and Digital Business Strategy. His research has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
He has consulted and developed custom executive programs for global companies such as Google, GE, Toyota, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 64 countries.
David delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist.
Additional speakers to be announced
Food and Beverages will be provided.
Pricing
$35 for Current Members of the NYAMA and New York Chapter of MENG
$35 for Current GreenBook Listers
Sponsored by
Hosted by
Contact: Molly NYAMA
, 6467015367, molly@nyama.org