Disrupt Or Be Disrupted! Three Ways Marketers Can Anticipate and Exploit Dramatic Industry Changes

• shaw contract 853 Broadway, New York New York
• Nov. 15, 2018
  Start Time: 6:00 PM
• https://www.eventbrite.com/e/disrupt-or-be-disrupted-three-ways-marketers-can-anticipate-and-exploit-dramatic-industry-changes-tickets-51593008076?aff=mediapost

In this interactive, “minds-on” presentation, Growth Engine Innovation Agency co-founders, Bryan Mattimore and Gary Fraser, will share the how-to’s of three cutting-edge strategic-innovation planning methodologies they have created and successfully applied that enable their Fortune 500 clients to anticipate and exploit industry disruptions. 

Disruptive War Gaming sessions helps marketers identify winning growth strategies by engaging marketing and sales teams in competitive role-playing, “war game” exercises of both traditional competitors, and potential industry disruptors such as Amazon, Google, or Apple.

Disruptive Business Modeling is a strategically-directed, new-idea generation workshop that uses empirically-validated ideation techniques such as strategic continuums and problem re-definition to help established businesses create unexpected, potentially industry-disrupting, new business models. 

Disruptive Technology Solutions is a future-focused innovation methodology that identifies unexpected technologies that could potentially disrupt – or drive – business growth. The process includesidentifying nontraditional partners, often ones that have a breakthrough technology, that can then lead to new joint ventures, R & D initiatives, licensing, and/or acquisition opportunities.

Featured Speakers:

Gary Fraser, Chief Strategist, Growth Engine

Gary is a 30-year veteran of successful marketing innovation initiatives. He was named Marketer of the Year by Brand Week when he led the oral care product innovation team at Unilever. Gary is a graduate of Middlebury and has an MBA from Wharton.

Bryan Mattimore, Chief Idea Guy, Growth Engine

Bryan has facilitated over 1000 strategy and new product ideation sessions, and written three books on ideation and innovation process including Idea Stormers (Wiley Jossey-Bass) and 21 Days to a Big Idea (Diversion Books). Bryan is a cum laude graduate of Dartmouth and teaches marketing innovation in Caltech’s Executive Ed program.     

Ticket Pricing:

Current AMA New York Member: $25

General Attendee: $35

Contact: Molly Purcell AMA New York , 646-701-5367, molly@amanewyork.org