The Verge
After months of unwanted press attention, Facebook’s annual F8 conference will be quieter than previous years, according to The Verge. “The bruising series of events leading up to F8 is expected to produce a more muted affair,” it writes. “Much of the event had to be reworked in recent weeks after the company began shutting down APIs.”
Variety
Variety details some forthcoming ad options for YouTube brand partners, including a new audience segment in AdWords called “light TV viewers.” As Variety notes: “These are consumers who, based on Google and YouTube’s metrics, watch most of their TV and video content online -- and are much less likely to subscribe to pay TV.” YouTube will also soon let brands reach consumers on television screens specifically.
TechCrunch
Google and NBC are teaming up to produce some virtual reality programming. “The two said that they will be working together to produce at least 10 multi-episode VR productions that will run as extra content alongside core programming on NBC itself and its network of other channels,” TechCrunch reports.
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