• Email Is Still A Vital Demand Generation Tool
    While outbound email blasts have mixed reviews as a marketing tactic, many B2B companies still find email a valuable tool for nurturing and customer retention. Lead nurturing emails receive a response rate 4 to 10 times higher than one-time email blasts, according to DemandGen Report.
  • Subject Line Research Predicts Winning Words
    With email volume high, the best chance of being read rests in your subject line, says Anna Holschuh, a data engineer at the email platform provider Yesware. "We often make split-second decisions about dealing with email, and it's easy to disregard a message based on a subject line," she says. Yesware's data scientists analyzed 115 million emails for a full year to identify winning subject lines.
  • Emails Shows How UK Academics Are Being Snubbed Post-Brexit Vote
    Following anecdotes of British scientists being axed from EU-funded projects, one academic has revealed email evidence. Paul Crowther, interim head of Physics and Astronomy at the University of Sheffield, today leaked an email confirming that colleagues in his department were thrown out of an EU research consortium as a result of Britain's referendum outcome.
  • The How, What And Why Of Sharing Data With The U.S.
    It's more than two years since a then little-known privacy campaigner decided to dispute Facebook's compliance with EU data protection laws. Max Schrems' case would travel from Dublin to Luxembourg, and ultimately have ramifications from Stockholm to Silicon Valley.
  • London Marketers Pass On Automated Email Advice
    "I recommend starting your email marketing strategy by mapping the customer journey from opt-in, and include everything a customer will receive at each stage -- automated series, regular newsletters, seasonal campaigns, one-off updates. It will help you understand how campaigns interact with each other, find opportunities for automation, and provide the best customer experience."
  • Tips On Making A Good First Impression
    Email can provide a strong platform for retail marketers to connect with new and existing customers to increase engagement, acquisition and conversions. Everyone knows how important first impressions are, and brands need to keep this in mind as they plan their campaigns. Using strategic welcome emails to keep customers reading and interacting beyond a first glance is a must.
  • UK Inbox Placement Rate Beats Global Average, US Lags Behind
    ReturnPath's 2016 Deliverability Benchmark Report found that only about three-quarters (79%) of global, commercial emails are reaching customers' email inboxes. UK marketers average 88% inbox placement, compared to US inbox placement, which fell below 70% during the first half of 2016. Australian marketers average 90% inbox placement.
  • Batch And Blast Emails Will Turn Customers Away
    If you're still sending a single message to all your customers, regardless of their behaviour or history with your company, think about the impression you're making with customers who also have relationships with merchants that more fully understand their needs and desires. Customers who sense you don't care will delete, ignore, or unsubscribe.
  • Regardless Of Brexit, GDPR Will Turn Permission On Its Head
    Even with Brexit looming, the likelihood is that the UK will apply the General Data Protection Regulations (GDPR) around May 2018, along with the rest of continental Europe. These regulations will turn consent on its head and change how marketers and sales organisations collect, handle and generally process information.
  • Why Is Junk Email Still A Thing?
    "Right out of college, I got a job managing the direct marketing program for a very large sports company. My educational background was in marketing, but this was the first time I handled direct mail campaigns. What intrigued me about it was that at that time, success was getting a response of only 2-3% from the hundreds or thousands of mailers we distributed every few weeks."
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