• Vogue's Email Etiquette Advice For Millennials
    "We don't do email well. While our parents were still getting motion sickness from the speed of email, we had already moved on to IMing. Sure, we might be rich in likes and followers, but it's starting to feel like the digital world has robbed us of the patience, skill, and social deftness to craft a simple piece of writing. When did our baseline level of decorum completely flatline?"
  • New Zealand MP's Blocked MPs Being Probed
    The Speaker of New Zealand's parliament is investigating a complaint that MPs' emails are being screened -- an, in some cases, blocked. The discovery was made by Chris Hipkins of the opposition Labour Party when he tried to send a message to a journalist. According to Mr Hipkins, the email was blocked by the parliamentary mail service because it contained "sensitive words."
  • Gmail To Make Email Easier To Read On Mobile
    Google is introducing support for responsive design in Gmail before the end of September. If a message supports the adaptive technology, Google's email app will automatically resize it to help you read the contents and tap links. You won't notice the upgrade with every message, but it should give you more incentive to deal with a message instead of waiting until you're at your computer.
  • Email Still Delivering Strong ROI, EMarketer Report Shows
    Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance, as explored in a new eMarketer report.
  • Increasing Engagement Rates Is Top Email Marketing Goal
    Increasing engagement rates is the top goal for 54% of email marketers surveyed by demand generation firm Ascend2 in their latest report, "Email Marketing Strategy." Increasing engagement was followed by increasing customer acquisition (48%) and improving email personalization (43%).
  • ROI Means Email Is Still Going Strong
    The well-known Mark Twain quip -- "The reports of my death are greatly exaggerated" -- can now be used to describe what's happening with email. Yes, email has taken a beating in the last decade as social media and mobile took off like rockets. But in fact, email remains "a growing, go-to channel for marketers."
  • DMA Launches GDPR Survey
    The DMA is asking businesses to tell it how they are preparing for GDPR. The organisation hopes the findings will help shape future content. "We want to know how your organisation is preparing for the GDPR and how you're managing the uncertainty created by Brexit," a statement reads. "Answering these questions will help us plan our range of specialist GDPR content to help you."
  • DMARC Rules Mean Own Domain Emails Are Best For Deliverability
    There is no confirmed date for when Gmail and Microsoft will be updating their policies. But it is a best practice to comply with DMARC regardless if you don't already. Businesses sending email from a Gmail or Microsoft domain will need to take immediate action to begin sending from an owned domain to ensure the deliverability of their email and success of their email programmes.
  • Testimonials Give Much-Needed 'Social Proof' To Email Campaigns
    Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof -- an extremely powerful motivator of consumer action.
  • Email May Be Old, But Its ROI Is Impressive
    Talk to anyone about email marketing and they will comment on the fact that it is an archaic marketing strategy, even though 82% of companies still use it. That's true, because people have been using it for years and people have been talking about how email marketing is dead for just as long. But the studies don't lend any credibility to the idea that email marketing is ready to be buried just yet.
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