Tissot Launches 'Augmented Reality' Effort


Swiss watch brand Tissot is launching an augmented reality application on its Web site with a campaign to support it.

The application, available at, allows users (holding their wrists in front of a webcam) to try on watches and change models, colors and styles on their computer. Advertising will appear in selected markets to make consumers aware of the new technology. A Tissot spokesperson declined to reveal specifics about the campaign.

With 28 different variations to choose from, people will be able to "try on" a selection of styles, including the new Sailing-Touch, T-Touch Expert and Sea-Touch. As well as seeing how the watch would look on their wrist, they will be able to experiment with the touchscreen features of the watches, including the diver functionality of the Sea Touch and the altimeter, meteo, compass and thermometer of the wider ranges.

Videos showcasing the unique features of each style will run alongside the visual of the watch on the wearer's wrist. All the watches will also tell the correct time in digital and analogue.

Tissot, a unit of the Swatch Group, is the official timekeeper and partner of NASCAR, FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey.



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