• September 21, 2010

JPMorgan Chase has grabbed the brass ring with MSG. The company has signed a long-term marketing partnership making it MSG first-ever Marquee Partner, crossing all of MSG's properties and brands. The deal includes Madison Square Garden, Theater at Madison Square Garden, Radio City Music Hall, Beacon Theatre, Chicago Theatre, entertainment brands and events (Radio City Christmas Spectacular), professional sports teams (New York Knicks, New York Rangers, New York Liberty), regional television networks (MSG, MSG Plus), and digital platforms.

JPMorgan Chase also gets the top spot in terms of its place in the renovated Madison Square Garden. Terms of the deal were not disclosed. The bank also gets access to over 1,200 events per year at The Garden, Theater at MSG, Radio City Music Hall, Beacon Theatre, and Chicago Theatre.

The new 7th Avenue entrance to the Garden will become the Chase Square and feature interactive kiosks, new retail locations and a broadcast area. Inside the Arena Chase gets its name on two Chase Bridges, seating areas suspended above the floor.

Event elements include JPMorgan Chase as the Presenting Partner of the New York Knicks, New York Rangers, Radio City Christmas Spectacular National Tour, the Radio City Music Hall Concert Series and the Chicago Theatre. In addition, JPMorgan Chase will become an Official Partner of the MSG Concert Series, Theater at MSG, and Beacon Theatre. There will be Chase signage and ATMs throughout each of the venues. And Chase gets media exposure across MSG media properties, per the companies.