Austin-based T3 Wednesday unveiled the T3 Innovation Labs, a new facility focusing on "first-of-its-kind technology," and announced its first product, Perimeters, a new technology platform enabling
brands to "define, create and execute location-based marketing campaigns by building geo-fences, or perimeters around physical locations."
The agency said it created the lab to find and develop
technological solutions for its clients that "do not yet exist."
Perimeters, for example, will enable T3 clients to leverage their existing mobile applications and/or Web sites to deliver
content, offers, downloads, commerce and a variety of events built around a geographic perimeter. T3 said third-party developers can also utilize the platform to create new location-based applications
from scratch.
"Within minutes, a user can literally drag-and-drop geo-fencing capabilities into existing apps, launch a campaign and manage campaigns in real-time," the agency said, adding, "The
platform is built to easily scale for large marketing organizations with multiple locations, brands and marketing programs."