Small Business Use of Social Media (% of Respondents)
Media or Comment
% of Respondents
Do not use social media for business purposes at all
Among those that do use social media for their business:
Businesses using social media ranked the most important channels used to grow and expand business:
Company Facebook page
Company page / group on LinkedIn
Company blog helped them most
When all respondents were asked about how they felt about using social media for their business:
Social media not important to our business
Describe it as a must... do it all the time
Do it when they have the time
Don't know enough about it
Source: Opinium Research, commissioned by Hiscox, June 2011
Hiscox commissioned research with Opinium Research among 304 owners, partners and senior decision makers from US companies with 1 to 249 employees between the 18th of May and the 1st of June 2011.
Additional findings from the survey of these business owners, published by Marketing Profs.
Social media adoption varies by company size. 62% of businesses with 50-249 employees use social media for business, compared with 46% of those with 1-9 employees. 19% of small businesses with 10-49 employees say social media is a must, compared with the just 10% of those with 50-249 employees. Only 1% of surveyed small business owners say they publish a blog for business.
Facebook is also the top channel for business growth. Small business owners who use social media cite the following channels as most effective in helping them grow their business:
Building awareness and new business are the top reasons small business owners use social media, citing the following top objectives with social marketing:
Asked to identify which marketing channel they couldn't do without:
60% or small business owners get advice about business from mentors and colleagues, while 43% cite conferences and events, 28% cite magazines and websites, and 14% rely on online forums.