Nikon: 'Small Moments' Make Big Difference


Taking pictures isn’t just about capturing the big moments -- it’s also about sharing the smaller ones. 

In such a spirit, Nikon Inc. has launched the “Small Moments are Huge” online photo gallery, encouraging people (including a number of celebrities) to share their small -- but memorable -- moments. 

To kick off the effort, Nikon has enlisted its celebrity spokesperson, Ashton Kutcher (along with other celebrities such as Hilary Duff and Derek Hough) to create photo galleries intended to give an inside look into the moments of joy and inspiration in these public figures’ private lives. The photos will all be captured with Nikon 1 J1 cameras. 

"Nikon encourages people to capture and share memorable moments in their lives, big or small, and with the introduction of the Nikon 1 advanced camera with interchangeable lens system, we're making it easier for consumers to capture these moments through high quality images with confidence," said Lisa Baxt, senior communications manager for Nikon Inc, in a statement. "Through the Small Moments are Huge program, people will get the chance to share the important moments in their lives in an online community where everyday inspiration and fun can be celebrated."



In addition, the company is encouraging non-celebrities to add their photos to the gallery on Nikon’s Facebook page throughout 2012. The gallery has been divided into several categories, including Exploration, Accomplishments and Challenges, Love, Humor, Peace & Comfort; Luck; Mischief, and Strength and Power. For every photo uploaded, Nikon has pledged to donate $1 to the Ronald McDonald House of Long Island, with a maximum gift of $50,000.

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