Around the Net
20% Of Facebook Ad Spend Is For Mobile
- The Drum, Tuesday, January 8, 2013 3:48 PM
Smartphone and tablet devices account for 20.3% of Facebook ad spend despite being priced higher than desktop ads, according to a Kenshoo Social study. The report, which tracked two million Facebook ad clicks and conversions delivered in November and December 2012 across multiple verticals on its global ad platform, has revealed the majority (97%) of mobile ads placed with Apple are for tablets, with Android tablets taking 3%.
