• by Laurie Sullivan , Staff Writer @lauriesullivan, March 10, 2013

"Are you saying SEO is bullshit," asks Guy Kawasaki to which Amit Singhal said "that's like saying marketing is bullshit." The two were talking about how to get on the first page of search results: Singhal, senior vice president of search and Google fellow, said at the South by Southwest conference (SXSW) Interactive on Sunday that Google has said if you build high-quality content and readers seek you out than you don't have to worry about anything else. If Web sites add value and people want the content on the site it automatically works. The site must be fast and cater to users' needs.