When The Content That Lives In The Browser Ads Becomes 3D

Puzzle-Game-BHave you scrolled through the Chrome experiments listed on Google's site? They're a bit geeky, but each provides a good example of the future for content and browsers. Some of the demos don't have a clear purpose. They're just cool. Others show the possibilities for interactive advertisements and content.

Blossom -- which was posted Tuesday by Taiwan-based Yi-Wen Lin, a creative technologist working at B-Reel London -- came up with the idea to create an OBJ file loader and created this instead through WebGL, a new Web technology that bring hardware-accelerated 3D graphics into browsers without the need for additional software.

Built in WebGL and JavaScript, the puzzle game Connection, which launched earlier in March by Ivan Kuckir in Prague, The Czech Republic, shows how the technology allows developers to create browser games. New levels appear each week. The game works best on touchscreens.  



Felix Woitzel in Rostock, Germany in February launched a project he calls Fluid Simulation with Turing Patterns. Dragging your finger across a touchscreen or clicking and dragging a mouse creates swirls.

Chrome and Firefox might become two in a group of browsers that will support WebGL, which could accelerate the use of advertising. Microsoft's next version of Internet Explorer could support WebGL -- a technology that the Redmond, Wash. company originally disregarded for having security risks.

WebGL got its start at Mozilla and won Google's endorsement as a way to bring 3D graphics to the Web. WebGL also helps to speed 2D and 3D graphics. Cnet reports that Google offers WebGL as an option for Google Maps.

For search marketers interested in experimenting with content, pay attention to the needs of your Web site audience. Educate and help them learn. Know their lifestyle and produce targeted content that will entertain and promote sharing.

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