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Telegraph, Waitrose Pair For Media Campaign

  • The Drum, Monday, June 17, 2013 1:44 PM

Telegraph Media Group has partnered with Waitrose to launch a ‘media first’ campaign to promote the launch of a new gardening website from Waitrose. Having launched yesterday, the partnership sees Waitrose sponsor the The Daily Telegraph’s Saturday Gardening section, including a front page logo and call to action, as well as a bespoke online waitrosegarden.com hub.

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