Millions Of Homes Don't Pay For TV, Rely On Digital Services

Homes that do not pay for TV via the traditional route -- cable, satellite, and telco -- are increasing, according to a new report.

Now, 19.3% -- or some 22.4 million TV homes -- are getting their over-the-air broadcast TV signals via new digital efforts/services. The new research comes from GfK Media & Entertainment, through the National Association of Broadcasters.

Nearly 6 million more people have just over-the-air broadcast television than a year ago -- now totalling some 59.7 million. According to Nielsen study earlier this year, there are some 294 million U.S. people who live in some 116 million TV homes. Other estimates say about 90% of U.S. TV homes subscribe to either cable, satellite, or telco services.

The GfK study says rise in broadcast-only TV viewers is nearly 40% higher than four years ago. In 2010, the number of those over-the-air (OTA) broadcast users was at a 14% share.

This research does not include services like Netflix and Hulu Plus, which cost about $8 per month per service, or the cost of a set-top boxes from the likes of Roku or Apple TV, for example. GfK says “cord-cutters” supplement OTA television with paid on-demand services.

GfK says the demographics of broadcast-only TV homes continue to skew toward younger adults (28% where the head of the house is 18-34 in age); minorities (which make up 41% of broadcast-only homes); and lower-income families (30% of TV homes with an annual income less than $30,000 -- up from 22% in 2010.)

David Tice, senior vice president of GfK Media & Entertainment, stated: “Over-the-air households continue to grow, making up an increasingly sizable portion of television viewers. Our research reveals that over-the-air broadcasting remains an important distribution platform of TV programming.&rdquo



4 comments about "Millions Of Homes Don't Pay For TV, Rely On Digital Services".
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  1. Edmund Singleton from Winstion Communications, June 24, 2013 at 10:45 a.m.

    Now that DirecTV is charging me $2.00 a month for a sport package that I do not watch, 'cord cutting' is begging to look a lot better...

  2. Matt Powell from Moroch, June 24, 2013 at 12:49 p.m.

    So what are the platforms that TV is being delivered on if it doesn't include set-top boxes or netflix/hulu?

  3. Theresa M. Moore from Antellus, June 24, 2013 at 3:05 p.m.

    Given the amount of money cable services charge, even the basic cable packaged with web services is too much. Is it any wonder that cable customers are cord cutting? I would rather pay an annual license fee like that of the UK than have to be shopping around for better services. The practice of locking in territory for this or that service should be discontinued as well. Customers should be able to shop for what they want rather than be saddled with "bundled" channels they don't want.

  4. Edmund Singleton from Winstion Communications, June 25, 2013 at 6:14 a.m.

    Moore is correct. If I am not happy with my Optimum service there is no place for me to go, I am stuck with them bad service and all...

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