• by Karl Greenberg , July 10, 2013

Partner agencies and Nissan Europe today announced the launch of a pan-European campaign, “Feel the Surge” for the Nissan Leaf electric car.

The campaign kicked off in May with brochure and retail elements, and will peak in July with the launch of the digital engagement platform, a series of pan-European events, TVC, Print and Outdoor. The campaign focuses on the unexpected feeling of driving car.

TVC, Retail, Print and Outdoor are via developed by TBWA\G1. The TV ad talks about the excitement of the car via a ripple surge effect that emanates from the vehicle and changes an urban landscape.

Creative Director Rudi Anggono and his team took inspiration from outside the automotive sector.