BIZ DEV: Moroch Partners now Media Buying AOR for Visionworks

Moroch Partners was named media buying agency of record for Visionworks, the largest wholly owned U.S.-based optical retailer. The agency’s two-year relationship with Visionworks was expanded to include the multi-million dollar broadcast media buying business, following a review. Moroch’s relationship with Visionworks began in 2011 when the agency was tapped as creative agency of record. Following that win, the agency added strategic advertising and communications efforts to the mix.
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