People will do arbitrary things
in the name of charitable causes.
AidsWalk Canada illustrates countless random acts in an ad supporting its upcoming charitable walk. Some people will tan, wear a monocle, use special effects,
grow a beard, grow a ponytail, play bocce or skydive -- all to help those afflicted with AIDS. The spot ends with one man lacing his sneakers, about to participate in a walk for AIDS. Just walking and
raising money make all the difference.
Watch the ad here, created by
TBWA\TORONTO.
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