To promote the season
three premiere of "Teen Wolf"
on Oct. 26, MTV France
wanted to stand out on Twitter. So the folks at the Darewin
agency took advantage of a bug in Twitter’s graphic code
that produces visual irregularities. Since they’re promoting “Teen Wolf,” the agency made a claw graphic appear, which made the tweet look as if it were slashed by a werewolf. Within
the first 24 hours
of the initial tweet, more than 4,600 retweets
were "slashed," and anyone who tweeted the hashtag #TeenWolfFR would also
receive a slash mark in their tweet. Claw marks will also appear on the MTV France Facebook page, and in emails throughout the week.