Foot Locker
launched a stellar TV spot yesterday that has already racked up more than 1 million views on YouTube. It might have something to do with Mike Tyson returning Evander Holyfield’s missing piece of
ear. NBA star Kyrie Irving is so excited about Foot Locker’s annual “Week of Greatness” event that he believes that all is right with the world. Irving dreams of a day when Mike
Tyson will return to Evander Holyfield the piece of ear he bit off but kept neatly preserved in formaldehyde. Irving also envisions a day when Brett Favre will stay retired for good, and sportscaster
Craig Sager makes a bonfire with his wild-colored suits. My favorite vignette, after the Tyson/Holyfield rematch, features Dennis Rodman booking a one-way flight to North Korea -- and fellow travelers
ecstatic that he’s never coming back.
See it here, created by
BBDO New York.
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