• by Amy Corr  @MediaPostOTL, November 27, 2013

To prove the performance of its 429-horsepower Genesis R-Spec, Hyundai took to Vine in an effort to race to 60 mph before the six-second time limit was up. Each Vine cuts between the car’s speedometer and a backseat passenger, and stars an improv actor named “Circus.”  In the first Vine, a man and a sockpuppet scream at one another when the car hits 60 mph. See it here. In another vignette, a construction worker spills his coffee when the car accelerates too quickly. My favorite Vine shows a scared Teddy bear, unable to bear the excitement of going fast. The final Vine shows “Circus” dressed up as a cheetah, growling with delight as the car guns it. I wonder if a Genesis R-Spec would prove a worthy opponent to an actual cheetah. Innocean USA created the campaign.