Visits On The Desktop, Rather Than Down The Chimney

E-Card and Lifestyle Web sites got a traffic boost in November, as Americans began planning their holiday activities, per comScore. The data firm released metrics Tuesday just prior to the holiday break.

The total desktop Internet audience remained consistent in November compared with October, with 224,481 unique visitors. The biggest sequential increase came from eCards. The electronic gifts climbed 65% in November compared with October, driving 16,921 unique visitors to sites, per comScore. Retail toys followed with 22,603, followed by consumer electronics, 51,979; jewelry and luxury goods, 22,990; department stores, 22,990; and malls at 26,866.

Yahoo sites led the list of top 50 properties in November with 194,631 unique visits. Google followed with 192,678; Microsoft, 173,435; Facebook, 140,761; AOL, 118,925; Amazon, 114,429; Glam Media, 93,221; Wikimedia Foundation, 84,339; CBS Interactive, 80,919; and Turner with 76,452 taking the top 10.

When it came to ads, AddThis ranked No. 1 with 218,786 unique visitors in November. ShareThis followed with 204,910; Yahoo, 194,631; Google, 184,348; and Outbrain, 167,465. Facebook, YouTube, AOL, MSN, Glam Media, Bing, Ask, Windows Live, About, Blogger, Gannett, Walmart, LinkedIn, Weather Channel, and 5min Media rounded out the top 20.

Last week, comScore reported that numbers show $37.8 billion has been spent online from desktop computers for the first 45 days during the November-December 2013 holiday season in the U.S. The number, released on Dec. 19, shows that total spending since Thanksgiving has been $19.2 billion -- up a healthy 21 percent vs. the same period following Thanksgiving last year.

Happy holidays to all MediaPost SearchBlog readers. Thank you for the time you spend reading and comments on the posts. We're off for the Christmas holiday, but will return on Thursday.

Best to you and your friends and family for a safe and happy day!

See you back here on Thursday, Dec. 26.

"Santa goes down the Chimney" photo from Shutterstock.

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