• by Amy Corr  @MediaPostOTL, December 27, 2013

Gatorade launched “Cadence” on Christmas Day, a 60-second spot that illustrates the dedication and persistence of both professional and everyday athletes. “Winning is” is displayed throughout the ad, while the words “hard work” are chanted throughout the early morning workouts of high school athletes and Major Leaguers like Derek Jeter, Dwyane Wade, Serena Williams and Robert Griffin III. Whether it’s a tough weight workout at the gym, batting practice, running, soccer drills or jumping rope, these athletes give it their all, day in and day out. They stay hydrated with Gatorade and eat Gatorade-branded chews before and after a workout. Watch it here. TBWA created the ad, directed by Josh Melnick and Xander Charity. #WINFROMWITHIN