• by Richard Whitman , Columnist, January 2, 2014

And what else passes for news that's not really news during the holidays? A Business Insider article  entitled "How Advertisers Make Super-Hot Actresses Look More Like Real People in Commercials." And the article itself is just a rehash on content found on the daily distraction site Who Is That Hot Ad Girl, a site that prides itself on unearthing the identity of, yes, hot women in commercials. The point of the Business Insider article, complete with side-by-side comparative pictures, is to posit that many marketers appear to be toning down the hotness quotient of the models they use in their marketing.