Kia Returns To The Super Bowl With A "Matrix"-Themed Ad
is back as a Super Bowl advertiser for the fifth consecutive year, with an ad starring Laurence Fishburne respiring his role as Morpheus from "The Matrix" film trilogy.
The 60-second spot
promotes Kia's new luxury vehicle, the K900.
The brand is hoping to change the way consumers perceive luxury vehicles with Morpheus offering a couple waiting at a valet stand the choice of
a red key or a blue key. Fans of the "Matrix" movies will remember the scene where Morpheus offers Neo, played by Keanu Reeves, the choice of a red pill or a blue pill.
If the couple
chooses wisely, their perception of both luxury vehicles and the Kia brand itself, will drastically change. David&Goliath, Kia's longtime agency, created the ad.