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Agency Integration Of Media And Creative On The Horizon

Advertising Age has posted an article written by Adam Kleinberg, CEO of Traction, predicting that “in 2014, we will see a big shift toward the integration of media and creative.”

The number one reason given for why “marketers should look to integration of media and creative” was the “democratization of media-buying,” which is being driven by programmatic tools.

Read the post here.

Read the whole story at Advertising Age »

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