• by Amy Corr  @MediaPostOTL, February 24, 2014

This is going to be one tough tagline change to swallow. The infamous “Got Milk” tagline is being replaced with "Milk Life" in an effort to illustrate the nutritional importance milk plays throughout a person's busy day. "Got Milk" will continue to be used on a number of dairy programs, including the California Milk Processor Board programs. The first ad for the Milk Processor Education Program (MilkPEP) that features the new tagline launched Monday, featuring active people of all ages being propelled through the day thanks to milk's eight grams of protein per serving. The dog walker overwhelmed with animals, the mom chasing after her child, and the girl playing lead guitar in a band -- all complete their tasks with ease after adding milk to their breakfast routine. See the ad here, created by Lowe Campbell Ewald New York.