ANZ Bank is a proud partner
of the 2014 Sydney Gay and Lesbian Mardi Gras. The brand showed its support by giving ATMs in Sydney a makeover, transforming them from ATMs to GAYTMs. Withdrawing money has never been such a fun
activity until now. The machines are bedazzled with rhinestones, denim, leather, fur and sequins. When users withdraw money, the screen might greet them with a handful of sayings, like "Hello
gorgeous," "Cash out and proud" and "Happy Mardi Gras!" And each GAYTM dispenses rainbow-colored receipts. ANZ is also donating the ATM operator fees for non-ANZ cardholders from the GAYTMs to
nonprofit organization Twenty10 throughout the campaign. See the GAYTMs here, created by Whybin\TBWA Melbourne.
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