Last year Facebook improved on its analytics tools, Insights. Now they offer some in-depth services and reports. Brian looks at analytics reports that can help marketers grow their Facebook marketing strategies. He points to little-known facts about the platform, such as the ability to track competitor's pages. Don't disregard Google Analytics for Facebook campaigns. It will show marketers how much traffic Facebook drives to the Web site, and the specific pages on the Web site that received the traffic.