• by Richard Whitman , Columnist, March 5, 2014

Attention, creative types. Are you looking for your dream job? A place where your prurient thoughts aren't shunned but celebrated? Then this gig could be for you! Pornhub has launched a contest, the Creative Director Challenge, which seeks safe-for-work designs for an upcoming ad campaign. Pornhub will select the work it likes best and award the creator a one-year contract as creative director for the brand. You can check out the details of the challenge here, a totally safe-for-work Tumblr site.

Writing in Ad Age, Kevin Gosselin advocates for agencies to have a "brand commissary" -- or a person who is charged with taking a deep dive into a client's products just like a consumer would. Of the current approach agencies take getting to know a client's brand, Gosselin writes: "The problem is that a consumer's relationship with a product should not, cannot, be understood at such a distance. You can't have your agency successfully selling consumers on the idea of skydiving if the creative team has experienced it themselves only on TV. Picture the agency developing concepts and saying: 'It's the most memorable, visceral experience you'll ever have. Or at least it looks like it.' Not the strongest position for your brand's biggest advocates to be in."

Wait, what? There's hunger in The OC? Isn't the OC the land of the rich and beautiful? Where Seth Cohen, Summer Roberts and Marissa Cooper basked in the glory of their filthy rich parents? Oh wait -- that was a TV show. My bad. Apparently there is hunger in Orange County and the Waste Not OC Coalition would like to put an end to that. Comprised of food banks, food distributors, health care agency employees and volunteers, Waste Not OC aims to increase the amount of wholesome food recovered from food facilities, increase awareness of community resources to address food insecurity and increase recognition of organizations working to reduce hunger. And it's hooked up with Orange Label Art + Advertising to do just that.

For those of you making the trek to Austin for SXSW, you might like to know that one of your fellow agencies, GSD&M, is offering you a bit of respite with Avoid Humans, a Web app they have created that uses Foursquare data, along with their own curated information, to tell you about places that aren't crowded and where you can get a bit of work done. Or just escape the insanity for a while. If you're going, check it out.

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