China's Media, Tech Spend To Rocket 13%

Although China’s overall economy may have some slowing growth, China’s media economy will continue to climb at double-digit percentages in the near term.

According to Stamford, Conn.-based PQ Media, China’s media and technology spending will rise 13.2% to $256 billion in fiscal year 2014. The year before, it had climbed to 18% over 2012. Although China’s overall economy decelerated to an 8% growth rate, it was better than 13 of the 15 top economies -- including that of the U.S.

Traditional media revenue and technology spending is projected to grow at a 9.5% rate in 2014. This is after a 10.7% increase in 2013, totaling $83.24 billion. Projections are it will get to $116.3 billion by 2017.

China’s digital media spending grew 21% in 2013 to $17.53 billion -- expecting to more than double in three years to $38.1 billion. In 2014, projections are that digital media spending will grow nearly 15%. In four years, digital and alternative media will represent 37.5% of all total advertising and marketing spending in China.

Estimates are the consumer spending on digital media content and technology -- including digital content players, OTT services, VOD services -- climbed nearly 18% in 2013 to $155.7 billion, rising to $232.3 billion in 2017.



2 comments about "China's Media, Tech Spend To Rocket 13%".
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  1. neha sen from giftzonline, April 7, 2014 at 1:44 a.m.

    Now the people of India will enjoy extra pleasure with this exotic and fantastic presents delivered thorough different online stores on Mother’s Day. These all special gifts are very attractive and admirable. Order online cake delivery to India and make a stunning surprise.

  2. James Royal from Find Local business Customer, May 12, 2014 at 1 p.m.

    are these numbers for spending for inside of china?
    digital media spending how much spend outside of China.

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