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Comparethemarket Switches To WPP's MEC For GBP110m European Planning And Buying Account
- Campaign, Wednesday, April 9, 2014 9:01 AM
Comparethemarket.com owner, BGL Group, has appointed WPP's MEC to handle its GBP110m media planning and buying business. The UK makes up GBP60m of the account with European activity, primarily
in France and the Netherlands, making up the remainder. The brief was won against ZenithOptimedia following a review brokered by AAR which followed 'significant investment' by BGL in its UK and
international
business.
