UK ad spend will hit GBP20bn next year, largely through brands increasing digital budgets and being encouraged to ramp up overall budgets for this year's World Cup. Figures from the Advertising
Association and the World Advertising Research Centre reveal UK ad spend rose 4.5% last year, to hit GBP17.9bn, and will rise 5.5% in 2014 and then a further 6.5% in 2015. In addition to predicting
television and digital will have a good year, thanks to the World Cup, growth in national newspapers (of 2%) is forecast to return in 2015.
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