is launching a global TV campaign highlighting an uptick in women taking solo vacations. "Brianless" showcases a woman named Jen in a happy relationship with a man named
Brian, but there's a small catch: Brian hates the water and seafood -- two things Jen loves. So, she books a solo vacation at a beachside resort where she rides a horse on the beach and eats seafood
that goes from ocean to table. Jen misses Brian, but she's having an experience of a lifetime. See it here
. The ad,
created by Wieden+Kennedy Amsterdam
, is currently running in the U.S. and U.K. It will launch in Australia and Canada beginning in May.