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Reebok Forms Content Marketing Team

Reebok is boosting its marketing team to focus on content marketing opportunities. Its "Production Studio" will launch later this year and will speed up the process of turning customer insight into more engaging, highly targeted content. Its recently launched "Digital Hub" is already using tools to understand how its existing promotions are received. This insight will be used by the Production Studio to attune content to customer interests.

Read the whole story at Marketing Week »

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