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Apple More Open To Working With Partner Brands

Apple looks set to enter a new era of 'openness' experts believe following the launch of health tracking software HealthKit and a new smart home platform, HomeKit, at its Worldwide Developers Conference Monday night. Lea Simpson, strategy director at digital marketing agency TH_NK, says new partnerships show a more open Apple: “For marketers this openness changes the opportunity quite significantly. We should shift out thinking from working with the Apple ecosystem to working with Apple.”

Read the whole story at Marketing Week »

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