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Why Google's Report Comparing Organic With Paid Search Fails

Andy Taylor suggests that Google's paid and organic search AdWords report might be a bit deceiving -- and that it does not compare apples to apples because Google does not filter organic data by targeted regions. He highlights a report released last August that provides traffic metrics at the query level for both paid and organic search where Google segments the data by showing only when an ad serves up, when both an ad and organic link were shown, and when just an organic link served in the search query request. Taylor explains.

Read the whole story at Rimm-Kaufman Group »

1 comment about "Why Google's Report Comparing Organic With Paid Search Fails".
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  1. Craig Mcdaniel from Sweepstakes Today LLC, June 12, 2014 at 5:04 p.m.

    Using "Google" and "deceiving" in the same sentence? Enough said.

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