England's dismal early exit from the World Cup will have less of an impact on broadcasters and brands than some have suggested, Marketing Week reports. Although a lengthy run in the competition would
have been preferable, the Office of National Statistics has reported that sporting goods sales were up 3.9 percent in April and May. Alcohol sales were up 42 percent in the first week of the
tournament. Broadcasters have also received high viewing figures across all three kickoff times.
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