There's a Junkface
epidemic taking place in Canada. A survey by Ipsos Reid found that 72% of Canadian men surveyed practice Junkface. Unfamiliar with the term? It's the showertime activity where men wash their junk and
their face with the same bar of soap. Neutrogena MEN wants to put an end to this nasty practice with "The Campaign To End Junkface." A spokesman stands outside a shower while a
man washes up, demonstrating just how icky the Junkface practice is, by placing a bar of soap on the silhouette of the man's junk and then face. Don't be that guy. Wash your face with Neutrogena MEN's
Face Wash and the Junkface epidemic will end, one face at a time. The video drives viewers to www.stopjunkface.com, where people can learn more about Junkface and download a Junkface prevention coupon
for Neutrogena MEN's Face Wash. Watch the video here, created by DDB Canada's Toronto office and Tribal Worldwide
Toronto. J3 handled the media buy.
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