More than half of media buyers (56%) expect to increase video-on-demand spend by more than a quarter, according to Collective’s 2014 Online Video Advertising Report. Currently, average campaigns
have GBP56,000 budgets but the majority of respondents predict this will increase. A majority (55%) also claim that the most important factor for growth is linking television and VOD more
intelligently so television spend can be better choreographed with VOD campaigns.
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