- The Drum, Thursday, July 24, 2014 8:59 AM
Coca-Cola has tops the list of brands consumers can recall as being a World Cup sponsor. In research, undertaken by Millward Brown’s Consumer Neuroscience practice, Coke was recognised as a
sponsor by 81 per cent of consumers in the UK. While non-sponsor brands and those with an association with other football competitions, such as Nike and MasterCard, scored highly before the event,
after the tournament they were outscored by official sponsors Visa and Adidas.
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