• by Steve McClellan , September 5, 2014

WPP’s global digital shop, Possible, has appointed Danielle Trivisonno Hawley Chief Creative Officer, Americas, a new position at the agency. 

Hawley, who was previously Group Creative Director at the agency, will be responsible for overseeing the development and execution of all client campaigns for North America.  She is based in Seattle and will report to Jason Burby, Possible’s President, Americas. 

Hawley’s new role includes strategic creative direction and oversight of creative staffers in Seattle, New York, Los Angeles, Cincinnati and Costa Rica for the agency’s roster of clients, which include Microsoft, Procter & Gamble, Starwood Hotels and Resorts Worldwide, The Bill & Melinda Gates Foundation, AT&T and Coca-Cola. 

 “Danielle is a natural born leader and rising star in this industry, with the rare gift of producing ideas that are as effective as they are big,” said Burby. “She represents the next generation of creatives who embrace data and insights as integral parts of the creative process.” 

Burby added that Hawley’s promotion will help the shop “speak the same language across the region and continue to build on our creative momentum.” 

In her previous role Hawley led strategic creative for Possible’s social Audi work which garnered numerous accolades including a Gold Addy. She has played key roles in developing campaigns for Microsoft, HBO, Pepsi, Revlon and Morgans Hotel Group, among other brands. 

Prior to Possible, Hawley was at Creature and McClain Finlon Advertising. 

Of her appointment Hawley said, “Digital creativity is all about finding the right balance between ideas and data – and making them coexist harmoniously together. I want to take our team and campaigns to the next level by making cooler stuff and doing even better work – that works.” 

Possible, part of WPP Digital, has more than 1,100 staffers across 25 offices worldwide.