Brands including Unilever, BT and M&S are joining forces on a project that aims to make sustainable living ‘the new normal’. The platform, dubbed Collectively, will be updated with
stories, videos and blog posts on how to live more sustainably. Viewers will also be encouraged to submit their own ideas around themes such as “future foodies” and “the smartest
city”. The project came about at the World Economic Forum as brands discussed how to “inspire and accelerate” sustainable living. Currently 29 brands have signed up.
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