The findings from The CMO Council’s “Quantify How Well You Unify” report found that more than half (54%) of the respondents admitted their marketing technologies are either
“not producing ROI”, they “aren’t sure” or are still working to gauge the impact compared to the 46% who said they can prove tangible ROI. Two in five marketers said they
found difficulties in making a business case for marketing technology investments. However, the struggles have not knocked marketers’ faith that technologies will drive better revenue.
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