Around the Net
Marketers Fail To Add Mobile Insights To Customer Profiles
- The Drum, Wednesday, October 29, 2014 7:51 AM
Forrester has found that just 27 percent of marketers have holistic customer profiles that take account of mobile and other digital activities. The majority of marketers also fail to systematically harness mobile analytics to generate insights, with 59 percent of those that do only doing so to understand the performance of mobile marketing apps.
